Replay has been one of the most important artists coming out of Boston since I first met him three years ago. When he’s on, there are few that rival his song-making skills or general presence, and he’s very much a central figure in the city who’s been connecting dots for years.
Today he delivers “The Special,” the latest drop in his curious yet powerful Ask For JUAN campaign. Shot and edited by JMP, the visuals find Replay popping up everywhere from Harlem to Memphis (the latter en route to SXSW earlier this month) and being who he is—a man of the people. The Gwap production knocks, and Replay barrels through it with unparalleled force, delivering hard-hitting verses and floating melodically through the hook to make for an ideal juxtaposition.
Repeat-worthy cut, clean visuals; “The Special” is a sign of much bigger things to come. Stay tuned.