I can’t remember the last time I was this happy with a major music video. There are tons of up-and-comers killing it on the visual tip with little to no budgets, but that’s because they have no other choice. The world doesn’t know who they are, and each release can make or break their young careers. If they don’t stand out from the crowd, potential fans lose interest and tune out. The pressure is always on.
Wiz Khalifa – and artists in his realm – can get away with putting out mediocre music videos. He’s a global superstar and a household name. Therefore, he could have supplemented his latest hit record “We Dem Boyz” with a forgettable visual, and the song wouldn’t have been any less successful. But he and director Ethan Lader went in the opposite direction and made one of my favorite videos in recent memory.
“We Dem Boyz” has a celebratory, community feel – one that was integral in Wiz’s early success a few years back. I remember watching the “Name On A Cloud” video for the first time, seeing a crowd of people behind Wiz as he bounded through the Burgh rapping and thinking how dope that was. The perception was that he had tons of people who not only supported and believed in him, but wanted to be physically present to witness his rise to fame. With “We Dem Boyz,” Wiz – assisted by Two9, Rich Homie Quan, Big K.R.I.T., Ty Dolla $ign and many more – gets right back to his roots and brings what’s looking like a dynamic career resurgence to visual life.
The video is clean, extremely well-executed (it’s one continuous shot up until the last 40 seconds), but most importantly, it’s fun. People may have wanted to spend their summers partying to the tune of “We Dem Boyz” before the video, but now that sentiment is undoubtedly widespread. Watch above, and stay tuned for more. Blacc Hollywood is on the way.