Music / Songs / Videos

[VIDEO]: Boldy James – What’s The Word

Boldy James is one of my favorite under the radar artists in hip-hop and has been since I first stumbled across his Consignment mixtape two years ago.

The Detroit spitter signed to Decon Records last year and released My 1st Chemistry Set, his debut studio album produced entirely by the Alchemist, in October. Earlier today, XXL premiered his latest set of visuals for the standout album cut “What’s The Word.” Directed by Gerard Victor, the video casts Boldy as an inmate whose outlook on life and the people in his – specifically his girl – changes as he sits behind bars. It’s a cool, fittingly washed out visual accompaniment for the statement record and surely a sign of even bigger things to come in the near future.

Watch above, and stay tuned for more. It’s gonna be a big year for Boldy.

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