Rapidly carving a niche for himself as one of the most innovative and creative artists in hip-hop, Mac keeps things expectedly weird – albeit glorious – with the new Rex Arrow-directed visuals. The film is built on a dream sequence of sorts, an elderly Guru playing the role of Mac, delivering the lyrics expressionlessly while seated in various locations – the feather-covered floor of a shrine, the middle of a magical field and the edge of a tree-lined pool. B-roll of birds in flight is scattered throughout the video, and a slow, rotating effect is employed the whole way through creating a slightly dizzying yet dreamy effect.
It’s an unorthodox production, but certainly an entertaining one. Mac is continuing to push the limits with each passing day, and it’s his ability to remain unpredictable while maintaining an unrivaled quality standard that’s going to make him a mainstay in the game for years to come. Watch “Avian” above, and stay tuned for more.