The lead single, produced by !llmind with an accompanying set of visuals directed by Seba Films, comes just a few days after Next unleashed the official album trailer. The labelhead recently hit Hawaii and extended his stay to concept, write and record his debut album. It’s a move that seems straight out of left field, but for anyone who’s had a conversation with Next, it’s really not that surprising at all. This guy lives life to the fullest, and I anticipate his response to any critics might be, “Well, when’s the last time you tried something new?”
Executive Decisions is expected to drop soon and is being pushed as a project that will enlighten listeners and provide insight into the music business from the perspective of someone who’s experienced it from a number of different standpoints. Watch the video above, and stay tuned for more.