This track is inexplicably catchy with a truly unique flavor, the camerawork is clean, and overall (and perhaps most importantly), the latest from Times New Roman just feels good. “Diamonds” is a breath of fresh air in every sense of the term, and though TNR is a new name to Fresh Heir, I’m certainly looking forward to hearing and seeing more.
Directed by Adam Ardekani, the clip sees Times and his love interest traipsing through Boston on a snowy winter afternoon, his melodic flow over the warm Nottz production acting as an effective repellant to the weather woes. The four-minute journey is an engaging one – both sonically and visually – and Times New Roman’s potential for widespread appeal is highlighted as best it has been to date in his young career.
Watch above, and stay tuned for more.