Things are about to heat up for Wara From The NBHD. The 23-year-old emcee out of Atlanta dropped his debut mixtape, The Ill Street Blues, this past February. Since then, he’s performed at SXSW, been named one of XXL Magazine‘s 15 Atlanta Rappers You Should Know , and now, he’s releasing his first major visual off the project.
“Belly” – one of many standout cuts on The Ill Street Blues – is a gritty record produced by Childish Major (get to know him HERE if you don’t already). For the video, which happens to be one of my favorites I’ve seen this year, Wara traveled to Mississippi and cooked up a concept that follows him through the backwoods of the state, through abandoned meth trailers and a boxing ring, and centers on him as the bad conscience of two white teenagers.
Shot by Kyle Drew, the video is extremely crisp and undeniably effective in capturing the essence of the track. This isn’t your typical hip-hop video, and I think it sets a great tone for Wara going forward in his young career as he seeks to stand out both musically and visually.
Stay tuned for more, including an exclusive Wara From The NBHD x The Fresh Heir interview – coming tomorrow. Shouts to The FADER for the “Belly” video premiere.